Trademarking the Orange Economy: Securing Your AVGC Brand Under Budget 2026

The Union Budget 2026 has identified a new engine for India’s growth: the Orange Economy. This sector covers Animation, Visual Effects, Gaming, and Comics (AVGC). It is projected to need two million professionals by 2030. The creative boom is officially here.

However, for a creative startup, your greatest asset is your Intellectual Property (IP). You must protect it to survive in this digital age.

Why Trademarking Is Vital in 2026

In a digital-first economy, your brand identity is vulnerable to piracy. A trademark registration is your only legal shield. It gives you exclusive rights to your logo and your brand name. It also protects unique characters in your gaming or animation projects.

First, a registered trademark increases your business value. Second, it prevents competitors from stealing your hard work. In 2026, being a topper in your niche requires a brand that no one can copy.

Big Incentives for Creative Startups

Budget 2026 encourages innovation by making it cheaper to protect. Startups recognized under the DPIIT scheme can receive a 50 percent rebate on trademark filing fees. Additionally, the government has set up a 10,000 crore SME Growth Fund. This fund prioritizes units with protected IP and formal structures.

How to Secure Your Brand Today

The process of securing your brand involves three main steps:

  1. The Professional Search: We check if your mark conflicts with existing registrations to avoid rejection.
  2. The Filing: We choose the correct class to ensure your protection is complete.
  3. The Certification: Once registered, your trademark is valid for 10 years and acts as a permanent asset for your company.

The Dealintax Edge: Legally Nuking Piracy

At Dealintax, we understand the creative mind. We have been protecting business legacies since 1994. Our experts ensure that your brand is unique and legally secure.

Whether you are an animator or a game developer, your brand deserves the best protection. Reach out to the team at Dealintax via hello@dealintax.com or call +91-9553130070 to start your trademark journey today.